Resellers and Creators Need Different Workflows
Resellers and creators both help products reach more people, but they do not need identical tools.
A reseller may want a catalog they can share directly with customers. A creator may want campaign links, collections, and performance visibility.
Reseller workflow
A reseller flow should support:
- choosing products or collections to share
- generating reseller-specific links
- capturing customer demand
- handing orders back to the seller
- tracking commissions or completed orders
The key is order handoff. Sellers should receive usable order details without losing the reseller context.
Creator workflow
A creator flow should support:
- public profile and handle
- social channels
- campaign links
- promoted products
- payout setup
- performance reporting
Creators need shareable assets and links that fit social posts, stories, videos, and community channels.
Attribution matters
Attribution does not need to be complicated at first. Uraibu can start with reference links:
https://freshbakes.uraibu.com/products/mini-cake-box?ref=amina
Later, this can grow into campaign-level reporting, commission rules, and payout workflows.
Keep seller control
Sellers should control which products are available to resellers or creators, what prices are shown, and whether orders require review before fulfillment.
Growth channels are useful only when they do not create operational confusion.